Investment firm The Dodo Group, in partnership with Luxury Brands LLC, have acquired PRAI Beauty, a USA based pro-ageing skincare brand. Founder & CEO Cathy Kangas will continue to lead the brand, ensuring continuity and innovation as it enters a new era of growth.

With this acquisition, Dodo Group and Luxury Brands LLC reaffirm their commitment to investing in high-growth, consumer-focused beauty brands. This strategic move positions PRAI Beauty for rapid expansion while maintaining its core values of efficacy, innovation, and empowerment in skincare.

Michael Dodo, Co-founder and Chairman of Luxury Brands LLC, expressed enthusiasm about the acquisition: "PRAI Beauty has built an impressive reputation as a leader in targeted skincare solutions. We see tremendous potential for expansion across direct-to-consumer, TV shopping, and retail channels. Our investment will focus on accelerating R&D and marketing initiatives to elevate the brand’s presence globally."