Made and previously available only in Italy, skincare brand ORA has relaunched as a global brand in 2022, having been acquired in 2020 by Skinbox, which aims to bring personalised skincare to the forefront of the industry. ORA Skincare is powered by a core concept, believing that everyone should be able to have a customisable skincare routine that adapts to each individual’s lifestyle, even when that continually changes.

In Italian ORA translates to ‘Now’ as the brand looks to provide skincare solutions that respond to your skins changing needs which are affected by environmental stressors, lifestyle and our own health and wellbeing as no one’s skin is ever the same. With a target and concern approach the ORA Skincare system is built upon two easy steps that allow users to create up to seven different skincare products.

The first step is centred upon the nine ORA Boosters, each one targeting a specific concern as they are designed to be interchangeable within the skincare routine. Broken down into three categories, anti-ageing, anti-pollution and anti-imperfection. The second step is to choose a Starter Kit or Base product: coming in two formulations for different skin types these Bases work to balance the complexion whilst providing added moisture and nourishment.

ORA creates products that are powerful, specialising in offering dermatologically tested and personalised skincare routines that are made without parabens, allergens, silicones, and mineral oils. All claims are also tested through in-vivo and in-vitro testing. Prices for a Base start at £25, while each Starter Kits is £50, available at oraskincare.com.