The Public Platform has been appointed to represent Italian clinical skincare brand Miamo, the agency will lead its UK communications strategy ahead of the brand’s launch in the British market this April.

The Public Platform will oversee strategic communications, press relations, partnerships, events and brand positioning in the UK, supporting the introduction of Miamo to both consumers and industry professionals. The agency will work closely with the founders and senior leadership team to develop a communications strategy that reflects the brand’s scientific heritage, educational approach and protocol-led methodology.