Skincare brand Bare Addiction has appointed Avant PR to handle the national media campaign for its range of teen and pre-teen focused skincare.

The brand offers gentle and effective skincare designed especially for a younger audience, which is all dermatologist-approved and prioritises natural vegan ingredients in formulations, whilst tackling common skin concerns such as acne, oily and dry skin.

Avant PR will utilise its extensive experience in the skincare sector to position Bare Addiction as a go-to brand for this demographic, promoting the range's benefits to both young people and parents via key press endorsement and editorial coverage.