Emily Frazer, previously Creative Director at Sosandar, has been appointed Global Head of Marketing and Brand for the sister fashion brands Public Desire and KAIIA THE LABEL. 

Emily brings a wealth of experience in creative and marketing direction, having held senior roles across several leading fashion brands, including Head of Brand at Karen Millen, Coast, Misspap, and In The Style. Her expertise in driving brand growth and delivering impactful strategies has made her a standout leader in the industry.

In her new role, Emily will oversee brand positioning, creative direction, and marketing strategy for both brands. She will focus on enhancing Public Desire’s established presence in the UK and USA markets while driving awareness and growth for KAIIA THE LABEL in the UK, with plans to expand its reach further in the future.