Simon, the USA's largest owner, operator and developer of shopping, dining, entertainment and mixed-use destinations, has announced the launch of the Simon Media Network, a platform designed to help retailers and brands reach consumers and analyse their shopping behaviours.

Brands buying ads through the Simon Media Network will be able to reach consumers at Simon's more than 200 properties across the USA, including Roosevelt Field Shopping Center in Garden City, New York; Woodbury Common Premium Outlets in Central Valley, New York; the King of Prussia mall in Pennsylvania; The Houston Galleria; and Sawgrass Mills in Sunrise, Florida.

Advertisers can run campaigns across digital displays at Simon properties, during experiential activations, on ShopSimon.com, on the Simon+ loyalty programme, on Simon-owned social and digital channels, and on off-platform media environments. Campaigns can be executed nationally, regionally, by market, or at individual properties.

"Today's marketers need more than impressions. They need partners who can prove a campaign actually moved someone to visit, engage and buy. Simon is where consumers discover brands in the real world. Simon Media Network builds on that foundation, transforming those interactions into intelligence that helps brands better understand, reach and engage consumers," said Jared Blechman, Chief Revenue Officer at Simon.

Powered by Simon's first-party consumer intelligence, the network provides advertisers with transparent, verified insights into campaign performance, including visitation, transactions, and consumer engagement.