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Date Posted: Thursday 11th January 2024
Similarweb has released its annual Digital 100 ranking of the UK’s fastest growing digital businesses, along with rankings for the US, France, Germany, India, Japan, Brazil and Australia.
The report covers five key categories: Apparel & Accessories, Beauty & Cosmetics, Home & Garden, Personal Finance, and Travel & Tourism with a focus on consumer brands transacting business online. Ranked by percentage increase in web traffic from 2022 to 2023, each of the winners was already operating a substantial online business in 2022, but significantly increased its reach in 2023.
The category winners are:
Apparel & Accessories Winner: Adanola (adanola.com) +338%
Beauty & Cosmetics Winner: Sephora (sephora.co.uk) +705%
Travel & Tourism Winner: Blue Pillow (bluepillow.co.uk) +182%
Home & Garden Winner: The Wood Veneer Hub (thewoodveneerhub.co.uk) +136%
For more details, see the full Digital 100 report for the UK at similarweb.com/corp/digital-100-uk/
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