Sunny Side Up Communications has been appointed by BEST Breakfasts, the new cereal brand created by British YouTube collective, Sidemen. Sunny Side Up Communications will be leading the PR activity for the brand, which is being run as part of a wider integrated campaign, out-of-home campaign across London, Manchester, Birmingham, Liverpool and Sheffield, nationwide radio campaign across Global Media, digital media placements across university and college campuses as well as in-store media.