Aaron Radford-Wattley, previously Ecommerce/SEO Manager at Oprah Daily, has been appointed Commerce Editor at NBCUniversal's shopping recommendations vertical Shop TODAY.

In this role, Aaron will lead editorial strategy for Saturday commerce broadcast segments, overseeing the end-to-end execution of digital content that extends and amplifies on-air features. He will also direct assignment planning, editing, and optimisation of daily shopping coverage, including gift guides, product roundups, and seasonal tentpoles across fashion, beauty, home, parenting, and lifestyle, ensuring alignment with audience demand, brand voice, and revenue goals.