SHISEIDO has announced its global partnership with Academy Award-winning actor and fashion icon Anne Hathaway for Vital Perfection, SHISEIDO’s leading age-defying skincare series powered by research on skin’s inner potential. Hathaway’s authenticity is loved across the globe, and her timeless elegance, combined with her dedicated work with the UN and other charitable work reflects a deep strength. 

SHISEIDO believes that Hathaway perfectly represents the versatility of Vital Perfection series, which enables people to reach the greatest potential of their skin. Moreover, she is the embodiment of the Vital Perfection’s new message that Potential Has No Age, celebrating the inner beauty enhanced by appreciating each and every stage of life.