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Date Posted: Monday 11th December 2023
Global beauty company Shiseido has announced the launch of Shiseido Long Term Investments for the Future (LIFT) Ventures, a newly formed limited liability company, which will be a vehicle for investing in innovative early-stage companies within the beauty wellness space. LIFT Ventures is focused on investing behind novel technologies, innovative platforms, high-growth brands, and new business models, among others, focusing on innovation in the Western hemisphere with a global lens.
The company's inaugural investment is with Australian men’s grooming brand PATRICKS, founded by Patrick and Aimee Kidd.
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