Shiseido Group has announced the launch of its People First Initiative and the measures that it has taken to protect company jobs worldwide. In Asia, the beauty company launched the Relay of Love Project, which has now contributed ¥14 million ($1.9 Million) in cash donations and products to China to prevent the spread of the disease and care for those in need.

With the spread of the virus across Europe; Shiseido UK & Ireland, comprising of bareMinerals, NARS, Laura Mercier, SHISEIDO, Drunk Elephant, Clé de Peau Beauté, Dolce&Gabbana Beauty, Narciso Rodriguez, Issey Miyake, Serge Lutens and Elie Saab with its EMEA regional headquarters based in Paris, is taking exceptional measures for its employees.

Shiseido UK & Ireland will:

• Guarantee the equivalent of employees’ base salary
• Provide support on working from home productively and access to online learning and development resources to continue skills development.
• Establish emotional support for SHISEIDO Group employees.

In addition, the group will donate €1million to be split between the French, Italian, Spanish, German and British Red Cross National Societies. 

Shiseido Group fragrance factories in France have started to produce hydroalcoholic gel to relieve shortages in hospitals, clinics and retirement homes across France. In the UK & Ireland, it will donate a significant number of skincare and body care products to frontline NHS workers.