BEAUTY | CAMPAIGNS / COLLABORATIONS
SHISEIDO announces long-term fragrance partnership with Max Mara
Date Posted: Thursday 4th July 2024
Beauty brand, SHISEIDO and Italian luxury fashion house, Max Mara have announced a long-term fragrance partnership, under which SHISEIDO will have the exclusive worldwide license to develop, produce, market, and distribute fragrances under the Max Mara brand. The agreed key terms of the partnership will be incorporated into a formal license agreement. The license will be managed by SHISEIDO EMEA, a consolidated subsidiary of SHISEIDO.