Global retailer SHEIN has launched SHEIN X 100k Challenge. The retailer recently launched SHEIN X, a tutorial programme created to support and foster emerging design talent by providing them with a platform to promote and sell their designs whilst offering workshops to encourage and help them to develop their skills as designers.

SHEIN X 100K Challenge, takes the programme further by inviting SHEIN X creators to compete for the chance to be featured in SHEIN’s AW21 Show and win $100,000 to start their own label.

To compete, designers were required to first be accepted into the SHEIN X programme, before submitting their designs under the theme ‘Be Bold, Be You!’. The finals will be held in September.