Sheep Inc., the natural fibre specialists redefining responsible, luxury fashion, is opening its first-ever flagship store on Newburgh Street, Soho.

The store’s interior balances a modern, minimalist gallery aesthetic with naturally sourced materials: reclaimed wood, natural cork, wool textiles and green areas that echo pastoral landscapes while reinforcing the brand’s regenerative ethos. 

Consumers are taken on a sensory journey of the senses. Shaped by material and craft, interactive displays encourage shoppers’ touch and digital screens invite tactile exploration, showcasing the journey from sheep to sweater.