Luxury footwear brand Sergio Rossi has announced the appointment of Helen Wright as Global CEO. Helen will concentrate on the strategic transformation of the brand by defining and leading its global strategy and collaborating with stakeholders and valued business partners to deliver sustainable growth. The key focus will be on collection content, distribution channel optimization, brand visibility and execution, and the continued development and commercial strategy for vital markets such as North America, UAE, Japan, and Greater China.

Wright said “I am very pleased to join Sergio Rossi. More than a precious heritage brand, Sergio Rossi is an industry reference for the highest quality and style in handmade, luxury footwear, made in Italy, since its foundation in San Mauro Pascoli in 1951. With the support and know-how of its specialist teams, valued business partners and shareholders, the brand now turns squarely towards the future. We have important new horizons and new audiences to reach as we revitalize this great company. We’re inspired by our past, and motivated by the bright future we have already started to build together.”