Beauty retailer Sephora has announced that it has partnered with F1 ACADEMY as its official beauty retail partner, starting from the 2026 season.

A partnership rooted in the shared ambition to elevate and support female talent on the world stage, and encourage young women to pursue their ambitions and express their dreams with confidence.

This collaboration will bring Sephora’s experience to fans from Shanghai to Las Vegas through:

• Glam Bars inside the Paddock Club
• Fan activations at select races
• A brandnew, endofyear Drivers’ Celebration