Beauty retailer, Sephora has announced the launch of MySephora, a tiered points-based loyalty program designed to engage and reward its community base through unique benefits. The new and enhanced points earning system will offer rewarding experiences and exclusive benefits via a three-tiered programme across gold, silver and bronze, which will be accessible via desktop, mobile and the Sephora UK app.

Points can be earned through brand engagement, such as attending in-store services and reviewing products, offering customers more opportunities to earn their status. Enhancing the customer journey, MySephora members enrolled in the loyalty program can exchange their accumulated points for products from a curated selection of best-selling brands.