Date Posted: Tuesday 16th June 2015
Actress and recording artist Selena Gomez has been announced as an Ambassador for haircare brand Pantene. Selena will feature in the brand's newest campaign, Strong is Beautiful, which celebrates the power of strong hair. The campaign will debut in North America in August where Selena will appear in all elements of marketing, including TV, print and digital advertising, in-store displays, public relations and social media. Selena comments: "I’ve used Pantene my whole life, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves. My style is constantly evolving and I love to take risks, so I’m always changing up my hair style. I’ve always relied on Pantene to keep my hair strong and healthy so that it can withstand my lifestyle – and so I can take on each day with confidence".
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