New premium oral care brand Selahatin has announced its UK launch and appointed Hill + Knowlton Strategies to handle press and publicity. The company has launched with a collection of unique whitening toothpastes in three flavours; Amorist, a fusion containing Green Mint, Peppermint & Menthol, Escapist, a zesty blend of Cinnamon, Orange & Peppermint, and Hypnotist, a combination of Anise, Honey & Peppermint.

The Stockholm-based brand’s collection of three uniquely flavoured and packaged whitening toothpastes are available today for pre-order on selahatin.com.