SEEN Group’s influencer division, CXS (previously, Community X SEEN), has partnered with TikTok Shop as a certified CAP agency, the platform's first and only beauty specialist partner. As the second-largest beauty retailer in the UK and ninth in the USA, TikTok Shop presents a great opportunity for CXS members and brand collaborators to create exceptional native content, expand their brand reach, and elevate their social commerce goals.

New TikTok Shop services will complement CXS offerings like UGC, paid UGC, ratings & reviews, insights, and eventing, empowering beauty brands to achieve their full-funnel content objectives directly on the platform.