SEEN Group has announced the rebranding of its events and brand experience department as a standalone division: SEEN BX.

Working in synergy with SEEN Group’s three other divisions, Beauty SEEN, SEEN Works and CXS, SEEN BX is uniquely positioned and trusted to design events and experiences for maximum impact due to the division’s innate understanding of the category, consumer and creator. The team has capabilities in international markets, spanning across all areas of event production and brand experience.

The department is led by SEEN Group seasoned expert and Divisional Director Natasha Hulme alongside Head of SEEN BX Caitlin Moore, who brings 15 years of brand experience and event production expertise from her experience at agencies including Brands at Work, Design Scene, and Engine. 

Also joining the global SEEN BX team:

• Robyn Grant, Creative Director, formerly of Burberry and Chanel (based in London)
• Kirsten Short joins as Senior Producer from Backlash (based in London)
• Chelsea Mtada, formerly of Amplify, takes on the role of Senior Strategist (based in London)