Sculpted By Aimee Founder and CEO Aimee Connolly has shared her top 5 beauty trend predictions that will dominate next year:

Blurred Vision

• The quest for "soft-focus" skin is reshaping the beauty game, with searches for "Blurring Setting Powder" up by 145% over the past two years. This demand for a naturally blurred complexion now influences entire routines, from skincare to lip products.

Sleeping Beauty

• TikTok's "Sleepmaxxing" trend, with over 98 million views, is redefining beauty routines by emphasising quality sleep for an "effortlessly rested" glow. Expect skincare-infused concealers to take centre stage, leveraging the brightening properties of Niacinamide and Vitamin C, while Ceramides and Hyaluronic Acid will continue to dominate skin care. The shift highlights the growing demand for restorative, radiant beauty.

Skinimalism 2.0

• The "skinimalism" trend that gained traction on TikTok in 2024, with over 1.5 million views, is evolving in 2025. Simplified routines now prioritise potency, driving demand for high-impact, science-backed products that deliver results with minimal effort.

Dark Romance

• The 90s revival is taking a darker turn with "vampy grunge" make-up. This romantic twist on the classic style pairs perfectly smudged eyeliner, often in dark brown or black, with a more pared-back complexion. Lips are either nude or a deep berry stain.

Ancient Botanicals

• Ancient beauty secrets rooted in natural ingredients and rituals are set to shape body care in 2025, according to Euromonitor. Brands are turning to potent botanicals like Baobab and nourishing Shea Butter to meet the growing demand for natural, effective formulations.

For more information, visit sculptedbyaimee.co.uk.