ScienceMagic.Inc has announced the appointment of Simon Domone as Chief Science Officer. Simon joins SMI following 3 years at Farfetch, where he led the core marketplace, ran the advertising business and founded a data and insight business. Prior to Farfetch, Simon spent over 10 years at Bain and Company, a leading management consultancy where he focused on retail and consumer-facing clients. 

ScienceMagic.Inc launched in London and New York last month. Simon joins CEO David Pemsel, Chief Magic Officer Daniel Marks and Chief Growth & Purpose Officer, Julietta Dexter. 

On his appointment, Simon commented: “I am delighted to join and help build this bold new company. I have always thrived off bringing advanced analytics, strategic thinking, and commercial acumen to consumer, creative and tech environments; now, collectively we can take our uniquely holistic capabilities to the brands and people of tomorrow."