Schwarzkopf Color Expert has announced the launch of its first home hair colour with OMEGAPLEX Professional Anti-Breakage Technology. The formula, inspired by the professional PLEX and BOND revolution, is available in 15 shades, including six brunettes, six blondes, Deep Amethyst, Intense Red and Natural Black. The OMEGAPLEX works on the micro-bonds, which hold together the hair fibrils inside each hair fibre and provide hair with strength and structure. The complement the new at-home colour, Schwarzkopf has developed two care products: Color Expert Colour Sealer Conditioner and Color Expert Colour Sealer Treatment, both priced at £3.99. The hair colour retails for £6.79.

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Scwarzkopf Color Expert in 'beauty, fragrance, grooming & health'