Footwear retailer schuh has announced the appointment of Laura King as Chief Marketing Officer with immediate effect.

Laura has 20 years of marketing experience both brand and agency side at the intersection of fashion, sports and youth culture. Following a 9-year tenure at advertising agency Wieden & Kennedy, where Laura managed the Nike account and contributed to other world-class consumer brands, she was more recently responsible for brand marketing at high-profile retailers Urban Outfitters and Accessorize. Laura also serves as Vice Chair at Save The Children UK, the world's largest child rights organisation.

Laura will lead the marketing, creative, visual merchandising, brand partnerships, purpose, PR, talent & community departments at schuh. Laura King joins the existing five members of the schuh leadership team, including schuh President Colin Temple.