David Strickley, CEO of full service brand development and distribution company Icon Partnership, has announced the debut Savile Row Private Collection.

The line of six unisex fragrances, each at 100ml, blends the ethos of heritage and the artisanal with the modern bespoke energy of one of London’s most iconic and stylish destinations, Savile Row.

The Savile Row Private Collection is also beautifully presented, each scent in a particular colour glass bottle that complements the packaging’s textured exterior with beautiful gold script. Priced at £215.

Peter Robinson has been appointed to represent Savile Row Private Collection.