SARAH CREAL BEAUTY has launched in the UK and Ireland, exclusively with Space NK. CGC Global will handle all press communications, influencer and VIP relations in the UK.

The luxury make-up and skincare line is formulated for women aged 40 and over. Founder Sarah Creal developed the brand after more than 30 years in the beauty industry as a product developer.

"After years of developing products for some of the biggest names in the beauty industry, I began to notice that a lot of my go-tos were simply no longer working," says Sarah. "The products hadn't got worse, but my needs had evolved. One morning, I sat up in bed and said aloud, 'Why is no one talking to me? Where are the aspirational, cool luxury brands for women my age?'"

Since launching in 2024, the brand has won over 20 awards, including the Allure 2025 Best of Beauty awards for Face Flex Concealer and The Complexion Brush.

The line will be available at Space NK stores and on SarahCrealBeauty.com from 1 September 2026.