London-based ready-to-wear and accessories brand Saint + Sofia has announced the appointment of stylist and writer, Alexandra Fullerton, as Head of Editorial.

Effective immediately, Alexandra will be developing the brand’s formats and content franchises across web, print and social media, based in their South Bank office. The appointment is aimed at positioning Saint + Sofia for the next stage of growth.

Alexandra has held roles as Fashion Director at Stylist (7.5 years), Fashion Director at large of GLAMOUR UK (5 years), and has contributed to The Telegraph, Sunday Times Style and Grazia. She has worked with an array of brands from Marks & Spencer to Stella McCartney and her first book, How To Dress, was a best-seller on Amazon (she has since written another four titles under her own name and five as a ghostwriter.)

A former member of the BFC’s press committee, Alexandra brings 25 years of industry experience to her position at Saint + Sofia.