Global fashion search platform Lyst has released its Lyst Index Q3 2025, a quarterly ranking of fashion’s hottest brands and products.

Hottest brands include:

• Saint Laurent
• Miu Miu
• COS
• The Row
• Coach
• Prada
• Bottega Veneta
• Loewe
• Ralph Lauren
• Chloe
• Moncler
• Versace
• Burberry
• Gucci
• Skims
• Balenciaga
• Jacquemus
• Alaïa
• Stone Island
• Valentino

• All but three brands in the table moved position this quarter, with the biggest swings coming from COS’s breakthrough into the top three, up four places since Q2, and Loewe sharply feeling the loss of Jonathan Anderson, moving down six spaces.
• Saint Laurent moved into first position, for the first time.
• Searches for Le Loafer, Q3’s 2nd hottest product, rose an average of 66% month-on-month during the quarter. 
• Moving up four positions, COS becomes the world’s third hottest brand, with a 147% increase in searches this quarter.
• The Row moves up two spaces into fourth position, with demand up 28% this quarter.
• Another American brand seeing digital, culture-led growth is Ralph Lauren, rising two places with a 6% quarterly increase in searches. 
• Burberry climbs four positions with a 14% lift in demand this quarter as Daniel Lee’s recalibration finds its audience.
• SKIMS continues its product-driven ascent, with demand now up 271% year-on-year.
• Stone Island re-enters The Index after four years outside the Top 20, with a strong 115% quarter-on-quarter rise in demand. 
• Nike - 7% rise in demand on Lyst this quarter predicts a comeback may be on the cards.

Hottest Products:

• Havaianas - Top Flip-Flops (06)
• Saint Laurent - Le Loafer (07)
• COS - Chunky Cashmere Sweater (08)
• The Row - Eel Loafer (09)
• Skims - Pierced Nipple Push-Up Bra (10)
• Savette - Slim Symmetry Pochette
• Nike x Jacquemus - Nike Moon Shoe
• Nike - Shox TL Sneakers
• Polo Ralph Lauren
• Coach - Soft Empire Carryall 48

Brands moving fast:

• Nour Hammour +49% quarter-on-quarter rise in demand
• Nike +7% quarter-on-quarter rise in demand
• Madewell +34% quarter-on-quarter rise in demand

For more information, visit lyst.com.