Global fashion search platform Lyst has released its Lyst Index Q4 2025, a quarterly ranking of fashion’s hottest brands and products.

Hottest brands include:

• Saint Laurent
• Miu Miu
• COS
• Ralph Lauren
• Prada
• Coach
• The Row
• Burberry
• Gucci
• Moncler
• Chloé
• Bottega Veneta
• Loewe
• Versace
• Stone Island
• Massimo Dutti
• Balenciaga
• Skims
• Nike
• Jacquemus

• The top three brands remain unchanged from Q3, and looking back at the same quarter last year, Saint Laurent and Miu Miu have simply switched positions.
• COS maintains its third-place spot and continues to see significant +60% quarter-on-quarter growth in demand on Lyst.
• The entrance of Massimo Dutti (number 16) as a new Index entrant also points to the growing demand for brands perceived as accessible, dependable, and design-conscious without leaning heavily on seasonal trend cycles.
• Ralph Lauren emerges as one of the Index’s strongest contenders this quarter, moving five positions with a +24% increase in demand on Lyst QoQ.
• Burberry and Gucci (both moving up five positions in Q4), alongside Stone Island (up four positions, with a +62% increase in searches QoQ), demonstrate that brands actively reasserting their identity are finding traction in a market that increasingly rewards coherence over reinvention for its own sake.
• This quarter’s hottest items skew toward what might best be kindly described as modern classics, or critically as an emergence of a sort of ‘borecore’ aesthetic of intentional restraint: pieces that feel immediately wearable, historically grounded, and culturally familiar.
• Strong product demand for categories such as practical outerwear, simple accessories, and knitwear with a point of difference reflects a consumer mindset focused on longevity and utility.
• Quiet Luxury is retreating; there’s a more hard-wearing aesthetic emerging alongside the cashmere-laden, elegance-infused styles seen previously.
• The Polo Ralph Lauren quarter-zip sweater is Q4’s hottest product. Searches for quarter-zip sweaters spiked 132% in the last three months, with this hero piece leading the global surge in demand.
• Streetwear-leaning dressers are aesthetically maturing and entering the workforce with a desire to look the part. Barbour (with demand up +147% in Q4) is a fast-moving brand, reinforcing this zeitgeist.

Hottest Products:

• Polo Ralph Lauren - Cable-Knit Quarter-Zip (06)
• Massimo Dutti - Puffer Jacket (07)
• Arc'teryx - Bird Head Toque (08)
• Burberry - Cashmere Scarf (09)
• Chloé - Paddington Bag (10)
• UGG - Zora Ballet Flats
• Parke - Varsity Mockneck Sweatshirt
• Saint Laurent - Vendôme Slingback Pumps
• Victoria Beckham - Alina Jeans
• Lemaire - Wrap Coat

Brands moving fast:

• A.PRESSE +193% quarter-on-quarter rise in demand
• Charvet +128% quarter-on-quarter rise in demand
• Barbour +147% quarter-on-quarter rise in demand

For more information, visit lyst.com.