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Date Posted: Thursday 2nd May 2024
Safilo Group, one of the industry’s key players in eyewear design, manufacturing, and distribution, has signed a perpetual license agreement with Authentic Brands Group (Authentic), for David Beckham Eyewear, which substitutes the previous contract expiring at the end of 2030. Under the new agreement, Safilo will continue to oversee the entire value chain, including the design process creatively led by David Beckham, through to its production and global distribution.
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