BEAUTY | PR | ACCOUNT WINS
Réservation Parfums appoints agency for media, influencer strategy and partnerships
Date posted on DIARY directory: Thursday 16th July 2026
PURPLE has been appointed as the UK communications agency for fragrance brand Réservation Parfums.
As part of the integrated PR campaign, PURPLE will support the brand's UK launch and manage ongoing media relations, influencer strategy, creative partnerships and events.
Founded by Francesco Ragazzi in collaboration with investment company Archive, Réservation Parfums is a niche fragrance house blending French craftsmanship with a Californian spirit.