Bestselling author, transformational speaker, and globally renowned self-development expert Roxie Nafousi has launched new luxury fragrance house ALIA.

Rooted in the Arabic word ‘Alia’ meaning “higher,” the brand invites women to step into their power and unlock their fullest potential.

The debut Alter Ego Collection features three bold Eau de Parfums - Main Character, Scene Stealer, and Powerhouse - each designed to embody a different persona and energy, encouraging women to choose who they want to be in any given moment. 

The brand will launch in October at aliasenses.com.