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BEAUTY | CAMPAIGNS / COLLABORATIONS

Rosie Huntington-Whiteley to launch clean beauty cosmetics line

Date Posted: Tuesday 3rd November 2020

Rosie Huntington-Whiteley collaborates with Amryis on Clean Beauty Collaborative

Leading synthetic biotechnology company in clean health and beauty markets, Amyris, Inc. has collaborated with Rosie Huntington-Whiteley, founder of beauty commerce destination, Rose Inc., on the formation of a new company, Clean Beauty Collaborative. The new business venture will further expand Amyris' presence in the clean beauty space beyond its Biossance skincare and Pipette baby and mother care brands. Clean Beauty Collaborative will develop a new line of cosmetics products using the brand Rose Inc., and build on the Rose Inc. content platform.

Rosie Huntington-Whiteley commented, "I am passionate about responsible beauty products that are healthy for people and the planet. Working with Pipette this past year, I have been thoroughly impressed with Amyris' technology and its leadership in creating sustainable, non-toxic and trustworthy products."

Clean Beauty Collaborative will launch in spring 2021. 


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