Beauty entrepreneur Rosemin Opgenhaffen has launched make-up brand Rosemin Beauty. 

For decades, Rosemin has been the discerning eye behind countless editorial beauty pages and luxury campaigns across the Middle East and India - testing, editing, and refining. 

Drawing on 25 years of editorial and advisory experience, Opgenhaffen identified a persistent inefficiency in the prestige category, which frequently overlooks the specific undertone calibration and pigmentation requirements of women across the Middle East, South Asia, and Southeast Asia. Rosemin

Beauty is positioned to capture this underserved 30+ demographic, ambitious, high-net-worth consumers who demand "streamlined efficacy" and products that perform under the pressures of a global lifestyle.

To mark its debut, the brand’s launch campaign was captured in Mumbai, featuring the iconic supermodel Ujjwala Raut. Rosemin Beauty is now available at roseminbeauty.com.