Luxury British menswear brand, ROE Menswear has announced its launch. Founded by Matt Roberts and assisted by his partner, influencer Em Sheldon, ROE Menswear focuses on redefining everyday essentials and is manufactured in the UK with garments featuring only the finest RIRI and Cobrax hardware from Switzerland and Italy. Creative Director, 23-year-old Matt Roberts commented: 

"Manufacturing in the UK was a simple choice if I am investing in menswear garments I want to make sure they are of good quality, and you can't better the quality of making them here in Britain."

ROE Menswear has launched online with their 'Capsule Collection' available at roemenswear.com.