PR agency Aisle 8 has been appointed to manage the launch of skincare brand Eulah.

Designed by Rochelle Humes and developed by skincare experts, Eulah offers an 11-step routine of face and body skincare essentials. The collection includes balms, mists and jelly milks, formulated with ingredients including hyaluronic acid, niacinamide, vitamin E, shea butter and rice extracts.

Aisle 8 will manage all UK PR and communications, founder profiling and retail launches.