This Way Next has been appointed by iconic Australian leather goods brand, R.M.Williams, to handle the PR, events, VIP and content creation in the UK.

As part of its UK expansion, R.M.Williams is set to open a series of new stores over the next year. This Way Next will play a key role in amplifying these launches, helping to share the brand’s craftsmanship, heritage, and contemporary style with new audiences across the UK.

This partnership marks a significant step in strengthening R.M.Williams’ storytelling, events, and content strategy, bringing the brand closer to its UK customers than ever before.