Sophie Gildersleeve and Kim Riley, founders of River Talent Management, today announce the launch of BOOKED by River, a new division under the River Talent umbrella designed to connect brands with the most in demand names in music and sport, through River’s trusted network.

BOOKED launches with high-profile partnerships already live, including Olly and Amelia Murs as Marks & Spencer’s Parenthood Ambassadors and Perrie Edwards fronting CeraVe’s latest skincare innovation for L’Oréal.

As an extension of River’s established management business, BOOKED will focus on high-profile collaborations where leading talent and the best creative teams come together, creating points of cultural connection that are impossible to ignore.

Through BOOKED, brands can access some harder-to-reach names in music and sport, including:

Music: Niall Horan, Take That, Perrie Edwards, Olly Murs
Football: Jack Grealish, Phil Foden, Ben White
Golf: Tyrrell Hatton, Justin Rose, Rory McIlroy