FLOR DIFC has announced the appointment of JCRADS & PARTNERS (Dubai) as its official communications agency, responsible for overseeing public relations and brand representation for the restaurant in the DIFC.

The appointment will see JCRADS & PARTNERS leading strategic PR and media relations for FLOR, supporting the restaurant’s continued growth and positioning within DIFC’s dynamic dining scene while amplifying its culinary story, design-led identity, and calendar of seasonal activations and chef collaborations.

The agency will also work closely with the FLOR team to establish the restaurant as a key destination on Dubai’s competitive dining map, helping highlight its unique offerings to both local residents and visitors.

Located within the Ritz-Carlton DIFC, FLOR offers a refined yet welcoming brasserie-style dining experience that is both accessible and approachable.