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Date Posted: Tuesday 2nd April 2024
SEEN Group has been appointed to manage all PR & Influencer marketing for new, high-performance haircare brand, TYPEBEA, in the UK and USA. Developed for hair strength and growth, TYPEBEA is co-founded by critically acclaimed singer-songwriter, Rita Ora and global beauty entrepreneur, Anna Lahey.
Inspired by Rita’s personal hair challenges and the deep-rooted connection between hair and self-confidence, Ora and Lahey initially connected through Lahey’s global marine collagen brand, Vida Glow. The TYPEBEA co-founders found pivotal common ground over Lahey’s struggles with hair loss and Ora’s desire to find a hair growth solution that would help rebuild her confidence after years of damage from extreme heat and excess styling.
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