AI-powered beauty technology company Revieve has released Part 2 of its 2030 Beauty Trends report, What Evolves, What Endures, What Leads. It brings together industry perspectives on consumer behaviour, biotechnology, diagnostics and global retail innovation, featuring insights from Paula’s Choice, Farmacias del Ahorro, Tropic Skincare, The Inkey List, DR’s Secret and MatsukiyoCocokara & Co.

Consumer behaviour: intentionality is the new loyalty

• Consumers are moving away from trial-and-error towards highly intentional purchases grounded in self-knowledge, purpose and proven value. The shift is especially evident in the rise of AI-powered diagnostics that guide smarter decision-making and reduce overconsumption.
• Irene Liu, Product & Regulatory Affairs Manager at Paula’s Choice Taiwan, said: “Consumers are becoming more knowledgeable about skincare ingredients. Whereas they once focused solely on efficacy, many now examine concentration, sourcing, packaging materials, and even sustainability.”
• Since launching its AI Skincare Quiz powered by Revieve, Tropic Skincare has gathered insights from over 50,000 users. Nearly 40% of respondents reported having combination skin, a pattern that held regardless of age or gender.

Biotechnology and ingredient innovation

• Brands are shifting from botanical extraction towards biosynthetic and fermentation-based alternatives that reduce environmental strain while increasing potency. These include lab-grown peptides and amino acids, microbial fermentation, encapsulation technology and neuropeptides.
• Biotech is helping brands make stronger claims at a smaller environmental cost through cruelty-free testing methods, bio-identical actives and next-generation delivery systems.
• Lim Sze Huey, Senior Group Manager, Product Management at DR’s Secret, said: “We see technologies like microbiome research, cell-based ingredients such as stem cell derivatives, and iPSC-based technology gaining traction, especially in the premium skincare segment. These technologies will offer the potential for hyper-personalised and regenerative skincare.”

Diagnostic tools and at-home devices

• Personalisation has moved from a nice-to-have to a baseline expectation, with at-home diagnostics moving from novelty to necessity.
• The report identifies three key layers of integration: AI-powered self-assessments, augmented reality and virtual try-ons, and biosensors and wearables feeding live data into adaptive skincare routines.
• The next phase of beauty tech will extend towards predictive intelligence, where systems anticipate needs before consumers actively search for solutions.

Regional retail perspectives

• Latin America – Beauty retail is increasingly defined by accessibility, trust and digital inclusion. Farmacias del Ahorro is transforming pharmacy retail through AI-powered consultations, mobile-first platforms and hyper-local personalisation.
• APAC – The region continues to lead the global beauty tech race. In Japan, MatsukiyoCocokara & Co notes that the real experience of being in a physical store is once again gaining importance, and that digital experiences should include elements only possible digitally, such as gamification.
• United States – American beauty buyers are increasingly mobile-first, behaviourally aware and cautious of overconsumption. They are looking for proof, performance and purpose behind social media.
• Europe and the UK – Consumers are seeking products that align with their values and simplify their routines. Tropic Skincare’s Hydrating Cleanser Gelée sold out in two weeks, selling one unit every 45 seconds, and its Skincare Discovery Kit for hydration saw +19% year-on-year growth. Fatimah Khan, Senior Consumer Insights Analyst at The Inkey List, said: “Consumers are engaging with brands throughout their lifecycle – from social media to skin analysis to repurchase... Omnichannel experiences are no longer a ‘nice-to-have’; they’re essential.”

For more information, visit revieve.com.