AI-powered beauty technology firm Revieve has released part two of its four-part 2030 Beauty Trends Report series, bringing together insights from beauty brands, retailers and industry experts to examine the trends expected to shape the beauty industry over the next decade.

According to the report, as consumers become more informed, intentional and technology-focused, beauty is evolving beyond products toward personalised experiences supported by science, data and AI-driven technologies. The research explores how brands are responding through developments in biotechnology, AI-powered diagnostics, predictive personalisation and region-specific innovation strategies.

Irina Mazur, Chief Commercial & Marketing Officer at Revieve, said: “Beauty is entering a new era where consumers expect more than efficacy - they expect relevance, transparency and guidance. The future belongs to brands that combine scientific innovation with intelligent personalisation to create experiences that are not only highly relevant but also build lasting consumer trust.”

Key findings:

• Consumers are moving away from trial-and-error purchasing, instead seeking AI-powered guidance, educational content and personalised recommendations before making buying decisions. This shift presents an opportunity for brands to strengthen customer loyalty by simplifying product selection and providing credible, tailored expertise.
• Diagnostic technology is becoming central to the consumer beauty journey. AI skin analysis, virtual try-on tools, wearable sensors and biometric technologies are helping shift skincare from reactive routines toward more adaptive and predictive approaches, providing consumers with real-time data and interactive insights that bridge the gap between professional consultations and everyday decisions.
• Beauty technology is evolving toward predictive intelligence, with AI systems anticipated to proactively recommend products by interpreting behavioural signals, environmental factors and lifecycle changes before consumers actively search for solutions.
• Biotechnology is a growing area of product innovation, with advances in microbiome science, lab-grown ingredients, bio-fermentation, regenerative skincare and AI-assisted formulation contributing to more effective and sustainable products.
• Successful beauty strategies will combine globally scalable technologies with locally relevant consumer experiences. While markets vary in maturity and consumer priorities, they share a common objective of delivering more intelligent, personalised and trusted beauty experiences.

For more information, visit revieve.com.