Gen Z research and strategy company dcdx has released its Top 100 Most Magnetic Beauty Brands in Q1 2025 report.

dcdx measured Brand Magnetism for each brand in the report - defined as the ability to attract popular and consistent user-generated content (UGC). The measure is a 0-100 scale measuring how magnetic a brand is with Gen Z. The four tiers are Weak Brands, Functional brands, Relevant Brands, and Magnetic Brands.

There are five magnetic fields: Presence, Products, Partners, Places and Purpose.

Top 10 most magnetic beauty brands:

• Sephora 88.91
• Charlotte Tilbury 87
• Huda Beauty 86.68
• Fenty Beauty 86.66
• Rare Beauty 86.18
• Rhode 85.97
• Maybelline 85.50
• MAC Cosmetics 85.24
• NYX 85.09
• Ulta 84.32

For the full report, visit dcdx.co/beauty.