BEAUTY | INDUSTRY|INSIGHT
Research company dcdx reveals the top 100 most magnetic beauty brands in Q1 2025
Date Posted: Wednesday 16th April 2025
Gen Z research and strategy company dcdx has released its Top 100 Most Magnetic Beauty Brands in Q1 2025 report.
dcdx measured Brand Magnetism for each brand in the report - defined as the ability to attract popular and consistent user-generated content (UGC). The measure is a 0-100 scale measuring how magnetic a brand is with Gen Z. The four tiers are Weak Brands, Functional brands, Relevant Brands, and Magnetic Brands.
There are five magnetic fields: Presence, Products, Partners, Places and Purpose.
Top 10 most magnetic beauty brands:
- Sephora 88.91
- Charlotte Tilbury 87
- Huda Beauty 86.68
- Fenty Beauty 86.66
- Rare Beauty 86.18
- Rhode 85.97
- Maybelline 85.50
- MAC Cosmetics 85.24
- NYX 85.09
- Ulta 84.32
For the full report, visit dcdx.co/beauty.