Brandnation has been appointed by Powerplay Brands, a key licensee of Reebok, specialising in performance and lifestyle swimwear and underwear, to activate an integrated consumer PR and influencer marketing programme targeting a Gen Z audience to support the brand and overall retail distribution across Europe.

Brandnation has been briefed to raise awareness of Reebok’s performance and lifestyle swimwear and underwear collections through a strategic influencer marketing programme and a targeted PR approach to consumer, performance and broadcast media.