Reebok has appointed independent creative collective Gung Ho as its retained UK agency to lead PR and influencer strategy in the UK, following a competitive pitch.

Since the partnership began in December, we have been working across a number of key projects, including the Born Classic, Worn For Life campaign, activity around the Global Basketball Games in Berlin and London, and supporting with invites for and leading on the press strategy for the recent Full Circle pop-up at the Vinyl Factory.

The partnership comes as Reebok looks to strengthen its connection with youth audiences and build its profile across lifestyle, fitness training and performance sport in 2026, which we are excited to help drive forward.