Red Hot Penny has been appointed by photo media centre EzeeCube to handle its digital marketing, while introducing the concept to market. EzeeCube is a media centre built to automatically sync and sort photos and videos from multiple devices and store them safely in a home media cloud. EzeeCube differentiates from other media centres by being extendable without any wires, setup, or installation. Red Hot Penny has been tasked with the overall management of bringing the brand to market, with the main focus on PR and Social Media. Red Hot Penny’s strong pedigree of technology PR will secure press relationship foundations on behalf of EzeeCube with the aim of generating positive reviews of the product. The social media strategy will be launched from the outset, focusing on Twitter and Facebook. Targeting family men between the ages of 30 and 50 years in the UK and America, the social and content team will approach the market by highlighting the key benefits of EzeeCube and how it can solve multiple problems in the modern home.

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EzeeCube in 'homes, interiors & lifestyle'