Qatar Airways has announced a partnership with Serbian professional tennis player Novak Djokovic as its global brand ambassador and wellness advisor. This multi-year collaboration positions Qatar Airways as the official airline partner of Novak Djokovic.

Qatar Airways will leverage its global network and premium branding opportunities to connect with Novak Djokovic and his extensive fan base. Exclusive collaborations will explore unique activations at premier tennis tournaments, including hospitality experiences for passengers and partners at Grand Slam events.

The partnership also highlights the shared commitment to promoting well-being. Qatar will become a hub for Novak Djokovic’s patented “Regenesis” Pod technology, an innovative solution in recovery and wellness.