Push PR has partnered with #HiddenInTheTrunk, a new retail business model revolving around a series of experiential pop-up shopping events. Curated by fine jeweller Sarah Ho, the concept will open its doors on 8 December with a two day pop-up on Neal street, coinciding with the launch of Sarah Ho’s new online jewellery marketplace, Hidden Jewellery. Each trunk show will focus on local and international design talent from fashion and lifestyle industries.