Luxury global agency PURPLE has announced the launch of a brand-new Talent & Partnerships Division created to represent clients from the worlds of music, sport, film and beyond.

Working globally across communications, brand partnerships and creative representation, the division will be led by newly appointed Global Head of Talent & Partnerships, William Rice who was one of the founders of the original PURPLE entertainment division, which previously represented global icons including Prince, Beyoncé, Bjork, Adele and Lewis Hamilton.

PURPLE Talent launches via a collaboration with talent agency August, formed by Ebi Sampson and James Cunningham in 2020. 

The partnership will be known as AUGUST AT PURPLE and will see the agencies share clients, resources and offices globally with teams based at PURPLE’s London and Los Angeles offices.

PURPLE Talent also encompasses a brand-new creative representation & partnerships team which is representing photographers, stylists and casting directors as well as creating brand and partnership opportunities for PURPLE Talent clients.

PURPLE Talent sits alongside PURPLE’s Lifestyle, Fashion, Beauty, Digital & Events divisions and will be uniquely positioned to access the company’s global network of over 250 category specialists across seven offices in London, Los Angeles, New York, Dubai, Hong Kong and Singapore offering global influence with local nuance.